The Research Lab

Insights on AI validation & consumer testing.

A research journal for Indian entrepreneurs and product leaders seeking to replace guesswork with real behavioral simulation data.

A Serum Launch, Three Weeks Out, and No Time Left for a Traditional Panel
Case Study2026-08-18

A Serum Launch, Three Weeks Out, and No Time Left for a Traditional Panel

How a mid-size D2C skincare brand saved a critical trade-show launch by running pricing and creative tests through simulated persona feedback in days instead of weeks.

By Percura TeamRead Article
AI Personas Are the Next Big Thing in How Products Get Built — Here's Why
Research2026-08-08

AI Personas Are the Next Big Thing in How Products Get Built — Here's Why

Every founder, PM, and marketer has the same problem: real user research is slow, expensive, and small-sample. AI personas exist to fix that math — and they're becoming the default first step in product decisions.

By Percura TeamRead Article