We're building the research layer every Indian founder needs but can't afford.
Percura replaces guesswork with real testing. We simulate how real Indian users behave with your product — before you build it, before you raise, before you ship.
What We Do
What Percura is
An AI simulation engine that runs your product through hundreds of real Indian demographic personas. Each persona has real behavioral parameters — patience levels, trust thresholds, literacy levels, device types — pulled from a 3 million persona Indian dataset.
What problem we solve
Traditional user research takes weeks and costs lakhs. Most Indian founders skip it entirely and learn from failure after launch. Percura gives you the same signal in 20 minutes, before a single line of code is written.
Who we built it for
First-time founders who don't have a research team. Product managers who need fast validation before sprint planning. Investors doing product diligence. Anyone building for India who wants to know if real Indian users will actually use it.
How It Works at a High Level
You describe your idea or share your product flow
Our engine selects matching personas from 3M+ Indian profiles
Each persona runs through your product with unique behavioral parameters
The simulation surfaces exactly where users drop off, get confused, or abandon
You get a plain-language report — actionable in 10 minutes
Our Data
The 3M persona dataset is sourced from the Nvidia Nemotron-Personas-India dataset, covering Indian demographics across all 36 states, literacy levels from illiterate to postgraduate, occupations from farming to software engineering, and device types from basic feature phones to high-end smartphones.
Each persona is enriched with behavioral parameters derived from real app store reviews, Reddit complaints, and social signals from Indian users — covering apps like Meesho, Paytm, BYJU's, PhonePe, UrbanCompany, and Zomato. These signals tell us not just who the person is, but how they actually behave when an app frustrates them.
What We Are Not
We believe in being straight about what Percura is and isn't.
- We are not a replacement for real user research at scale
- Our personas are AI-simulated — they are grounded in real data but they are not real people
- Our accuracy improves with every validation loop — but it is not perfect and we say so
- We do not guarantee product success — we give you better information before you commit resources
Get in Touch
Have a question or want to partner with us?