Every test you run makes
the next one more accurate.
The intelligence layer behind Percura. A living graph of connections between persona types, friction patterns, UX failure points, and real-world behavioral signals — built from millions of data points and updated continuously.
What the Graph Connects
How the Graph is Built and Maintained
Real-world data ingestion
automated · weeklyEvery week, the graph ingests thousands of app store reviews, Reddit posts, and social media signals from real Indian users. An AI extraction pipeline turns each one into a structured behavioral signal — which stage failed, what emotion was triggered, who wrote it.
Archetype behavioral mapping
20–30 archetypesEach signal is tagged to one of 20+ behavioral archetypes — groups of personas sharing literacy level, device type, income bracket, and region. The graph learns which archetypes are most vulnerable to which friction types, and how strongly.
Validation feedback loop
self-improvingWhen founders run real user tests after using Percura, they can upload the results. The graph compares AI predictions against real outcomes. Every match strengthens the connection. Every miss triggers a parameter update.
Live social signal updates
real-time drift detectionUser trust and behavior shifts with the news cycle. A fraud scandal makes a whole demographic more suspicious. The graph picks this up weekly through public social signals and updates archetype parameters accordingly.
What the Knowledge Graph Powers
Smarter persona selection
When you submit a product flow, the graph recommends which archetypes are most likely to encounter friction. A fintech onboarding flow automatically gets low-trust, payment-sensitive personas prioritized.
Pre-loaded friction patterns
The graph knows that payment screens fail low-literacy users at step 3, OTP requests lose informal workers in 8 seconds, and English-only UIs cause drop-offs in tier-2 cities. Your simulation starts with this knowledge.
Accuracy that compounds
Every simulation run, every customer validation, every weekly signal update makes the graph richer. Our accuracy improves with every test, across every customer. Competitors who start later cannot catch up easily.
"The graph doesn't forget. Every founder who tests with Percura makes it smarter for the next one."
Learn how we source our data on the About Us page.