Percura
Percura / ProductLive: Survey & Messaging Tests · UX Research coming soon

Test with thousands of users.

Before you have any.

Soon, you'll be able to run your product through hundreds of AI-simulated Indian users. Find where they drop off, what confuses them, and what makes them leave — before you spend a rupee on real user testing.

500+
Simulated users per test run
3M
Indian persona profiles in our dataset
10x
Cheaper than hiring real test users
01Process

How It Works

01

Submit your product flow

Share your landing page, onboarding flow, or any user journey. A URL, a Figma link, or a set of screenshots is enough.

02

Personas are selected

We match 100–500 personas from our 3M Indian user dataset. Each has different patience, trust levels, device types, and literacy.

03

Simulated journeys run

Each persona navigates your flow step by step — getting confused, frustrated, losing trust, and dropping off like real users would.

04

You get a friction report

A plain-language report shows top drop-off points, which user types struggled most, and exactly which UI elements caused problems.

02Output

What It Surfaces

Drop-off points

Exactly which screen or step causes users to abandon — payment screens, verification steps, long forms, or confusing CTAs.

Confusion moments

UI elements that users stare at and don't understand — jargon, ambiguous labels, missing instructions, or unclear next steps.

Trust collapse triggers

Moments where users stop believing your product — unexpected charges, asking for sensitive info too early, or no social proof.

Persona-specific patterns

Which demographic segments struggle most. Low-literacy users may leave at step 2 while English-fluent users reach step 6. You see both.

03Persona Detail

Inside a Percura Persona

Every simulated user has behavioral parameters grounded in real Indian user data.

Bhai Shekh
23 · Ahmedabad, Gujarat
Informal worker · Basic Android
illiterateenglishfarmer
patience38 sec
trust in new app0.12
steps before giving uplow
price sensitivity0.90
social proof need0.80
verification patience0.10
unpredictability0.30
04Comparison

Why Not Just Use Real Users

Traditional User Testing

  • Takes 2–4 weeks to recruit, schedule, and run
  • ₹50,000–₹2,00,000 per round of testing
  • 5–10 users — statistically thin coverage
  • Cannot test across 20+ demographic segments
  • By the time results arrive, you've already shipped
  • No way to run the same test 100 times with variation

Percura Synthetic Testing

  • Results in under 20 minutes
  • A fraction of the cost of a single real user session
  • 100–500 personas per run, across all archetypes
  • Tests across 20+ demographic and behavioral segments
  • Run before you build, while you build, and after you ship
  • Run unlimited variations — test 5 versions of the same flow
05Design Principle

"A crash test dummy doesn't replace a real driver. But you'd never skip the crash test."

— The Percura philosophy on synthetic testing

Survey, Messaging, and Creative Rank testing are live today. Full screenshot/usability-testing (UX Research) is currently in private beta and will be launching soon.